Writing about AI, product development, automation, and what we're learning building products every day.
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Three ways to buy engineering capacity, sold with overlapping words. The difference is who owns the roadmap, who manages the people, and what happens the month you no longer need them.
WebMCP turns a plain HTML form into a tool an in-browser agent can call. We shipped it on a production Next.js site and found four things the spec does not tell you.
Most companies are buying AI tools and calling it a transformation. The actual work is harder, slower and worth doing properly.
The body-shop dev house had a good twenty-year run. In 2026, the model is collapsing. The studios that replace it look almost nothing like the ones they replace.
The classic software development lifecycle was designed for a world where humans did every step in sequence. AI changed the math. Here is how we rebuilt it.
I have sat on both sides of this conversation for years. Here is the founder's playbook for picking a studio you will not regret.
Most AI integrations look great in a notebook and die in production. Here is how we ship LLM features that survive past launch week.
The MENA tech story used to be about regional companies serving regional markets. The story in 2026 is different. Global founders are choosing this region on purpose.
Retrieval-augmented generation is the most useful pattern in applied LLM work. It is also the most badly built.
The automation graveyard is full of workflows that worked at demo day. Here is what separates automation that lasts from automation that gets quietly turned off.
After 100+ products shipped, one framework keeps winning the same set of tradeoffs. Here is the honest case for Next.js.
Being based in Amman is not a constraint. It is the reason the team builds the way it does.
The term gets slapped on everything from advisory calls to interim leadership. Here is what we mean when we say it.
The belief that shipping a real product needs a large team is one of the most expensive misconceptions in tech. Here is how we ship without bloat.