Hand in Hand
A regional social-mobilization platform for UN Women that invites men and boys across the Arab world to log everyday caregiving acts and share their stories. Built fully bilingual, privacy-first, and live in eighteen countries.
- Client
- UN Women
- Industry
- Social Impact & Advocacy
- Category
- Web
- Year
- 2025
The Challenge
What we were up against
Caregiving in many Arab societies is still framed as a woman's job. UN Women needed a digital home that could shift that narrative without lecturing, a place where men's everyday acts of care become visible, countable, and shareable in their own language.
The product had to be regional from day one. Eighteen Arab states, three languages, full RTL parity, anonymity by default, and a public counter that aggregates pledged hours across the region without ever exposing the contributor.
Submissions had to feel safe and frictionless, but the data had to be useful. Care categories, country, age, and identity captured in an onboarding so light it doesn't read as a form, then surfaced back as community signal in the Voices of Change feed.
Our Approach
How we solved it
Platform Strategy and UX
A conversational onboarding and one interaction model that reads natively in LTR and RTL, doubling as research data for UN Women.
Bilingual Web Application
Next.js single-page app with anonymous submissions, moderated stories, a live hours counter, and full Arabic, English, and French parity.
Social Aggregation Layer
Live Instagram and Facebook fetching of #HandInHand and #إيد_بإيد posts, surfaced in-feed so the campaign stays current without manual curation.
Privacy by Default
No accounts, no personal data unless a contributor opts in. Fully anonymized analytics and a privacy-first message on every page.
The Work
A look inside the product
Arab states reached
Languages with full RTL parity
Care categories tracked
Zero accounts, fully anonymized
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