Saleem
Saleem (سليم) is an Arabic nutrition and healthy-weight app. It builds a flexible weekly meal plan around your calorie needs and goal, using everyday local dishes, and tracks daily calories and macros, water intake, and weekly weight, with a nutritionist a chat away. We designed and built the mobile app for iOS and Android.
- Client
- Saleem
- Industry
- Health & Wellness
- Category
- Mobile
- Year
- 2022
The Challenge
What we were up against
Most diet apps are built around foreign foods and rigid rules, which is exactly why people drop them. Saleem set out to make healthy eating feel doable in Arabic, with a flexible plan built from the food people actually eat at home.
That means the app has to do real nutrition work: build a weekly plan around each person's calorie needs and goal, then track daily calories and macros, water, and weekly weight, all in one place people return to every day.
And it had to keep a human in the loop. A nutritionist chat gives users guidance and accountability, so the app supports a habit rather than just logging numbers.
Our Approach
How we solved it
A Plan From Home Food
A flexible weekly meal plan built around the user's calorie needs and goal, using everyday local dishes, so the plan feels realistic instead of imported.
Track What Matters, Daily
A clean daily dashboard for calories and macros, water intake, and weekly weight, designed for the quick, repeatable logging that keeps people coming back.
A Nutritionist in the App
In-app chat connects users to a nutrition expert for guidance and accountability, turning tracking into real coaching.
The Work
A look inside the product
Weekly meals from local dishes
Daily intake, water, and weight tracking
Expert guidance inside the app
Designed and built by WTM
Triple 8
Triple 8 is an agentic AI-powered contact center platform: a new standard in customer experience run by AI agents.