Al Wasleh
Al Wasleh is Jordan's first buy-now-pay-later company. We built their website as an online product catalog: shoppers browse products by category, see cash and installment pricing side by side, and apply for a smart spending limit to buy on installments through Al Wasleh. Bilingual, in Arabic and English.
- Client
- Al Wasleh
- Industry
- Fintech & Retail
- Categories
- E-Commerce · Web
The Challenge
What we were up against
Al Wasleh pioneered buy-now-pay-later in Jordan, so the website's job is to make installment shopping feel simple and trustworthy: browse products, understand exactly what you will pay, and apply for a spending limit, all in one place.
Every product has to show the same thing clearly: a cash price, an installment plan, and a total, across a catalog organized by category (electronics, home, fashion, vehicles, and more).
And it runs in Arabic, right to left, with an English option, so the catalog and the smart-limit flow had to be built for both from the start.
Our Approach
How we solved it
An Online Product Catalog
A clean, category-organized catalog of the products available through Al Wasleh, so shoppers can browse by category and see what they can buy on installments.
Installments, Made Clear
Product cards consistently show cash price, the monthly plan, and the total, so the buy-now-pay-later terms are transparent everywhere.
Apply for a Smart Limit
A smart-limit application flow lets shoppers get approved for a spending limit and buy within it, with the whole experience in Arabic and English.
The Work
A look inside the product
Pioneering buy-now-pay-later
Category-organized, cash and installments
Bilingual catalog and smart-limit flow
Built and kept running by WTM
Save the Children Jordan
The bilingual website for Save the Children Jordan, the local presence of the global child-rights organization.