SOFEX Jordan App
Every deal at SOFEX starts with a meeting and a connection, so we rebuilt the official exhibition app to make both happen. Matchmaking, live chat, digital badges, and one-scan contact capture, in Arabic and English, on iOS, Android, and Huawei.
- Client
- SOFEX
- Industry
- Exhibitions & Events
- Category
- Mobile
- Partner
- cg imagine+invent
The Challenge
What we were up against
SOFEX is the Special Operations Forces Exhibition and Conference, part of the Jordan Design and Development Bureau (JODDB), where the defense and security world comes to do business. The people in those halls have three days and no time to wander. They need the right stand, the right session, and the right person, fast.
The app had to deliver that for everyone: iPhone, Android, and Huawei users, in Arabic and English. It also had to replace the live app in place, so every existing user got the new experience with a simple update.
And for a defense audience, security was not negotiable. The app had to plug into SOFEX's own platform, the live source of truth for every exhibitor, session, and badge, without opening a single new door.
Our Approach
How we solved it
The Whole Show in One Pocket
Every exhibitor, searchable by category and hall. A personal agenda with a reminder before each session. An interactive map of the floor. Everything an attendee needs is one tap away.
From First Match to Lead
Matchmaking shows each attendee who to meet and why, and one accepted request opens a live chat. At the stand, a badge scan saves the contact. Add a note and it becomes a lead, ready to export when the show ends.
Secure on Every Phone
One codebase ships to the App Store, Google Play, and Huawei AppGallery. Sign-in takes a one-time code, data on the phone is AES-encrypted, and rooted or jailbroken phones are turned away.
The Work
A look inside the product
Weeks from kickoff to the first build in testers' hands
App stores, one codebase
Right-to-left built in, one tap to switch
Automated tests behind every release
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