Branded gamification, interactive videos, microsites, engagement activations, multi-device experiences. We propose the format that activates your campaign, then build, host, and instrument it. For brands and agencies across Jordan and MENA.
What this is
Bring us a product launch, a brand moment, or a campaign brief. We come back with the format that activates it (gamification, interactive video, microsite, multi-device experience) and the team to ship it on launch day.
Not ads. Not dashboards. Not lifecycle automation. Marketing value plus technology execution: we suggest the right activation for the moment, then engineer it end to end.
What we build
Not ads. Not dashboards. The actual experience customers interact with when a brand goes to market. Plus the format suggestion before it.
What people do
At a live event, on a retail floor, on a branded screen, or from the launch itself.
Scan a QR code or open a link. No app to install, on any device.
A gamified experience, an interactive video or a microsite, built around the product story.
Leaderboards and share loops bring the next player in.
What you get back
You bring a product, a launch moment, or a brief. We propose the format that lands (gamification, interactive video, microsite, multi-device activation) with effort and impact for each option.
Browser-based gamified experiences designed around a product launch or brand moment. No app install, works on any device, instrumented from the first tap.
Branching films, scroll-driven product stories, and shoppable promos that turn passive viewers into active participants and tracked leads.
High-craft launch experiences for a product, event, or promotion. Fast, on-brand, performance-tuned, built to drive one action.
Leaderboards, scoring, prize logic, and phone-to-screen sync. Connect a room of people to one experience without friction.
Every interaction tracked, every participant captured. Clean exports to your CRM, plus a post-campaign report with the numbers that matter.
How it works
You share the campaign objective, audience, and launch moment. We come back with a proposed activation format (gamification, interactive video, microsite, multi-device) with rough effort and impact for each option.
We design the experience, engineer the mechanics, integrate the data layer, and stress-test for launch day. Brand fidelity stays with your creative team. Build stays with us.
We deploy, host, and monitor through the campaign window. Every interaction captured, every participant tracked, every outcome handed back as a clean dataset and report.
Activation patterns
Repeatable activation formats we have built before. We pick the one that fits your launch moment, then engineer it end to end.
A new product, a launch date, and a creative brief
Gamified mechanics built around the product story, leaderboard, share loops, and lead capture inside the experience
A no-install experience live on launch day, every participant tracked
A live event, retail floor, or branded screen
QR connect joins phones to a host screen, real-time sockets, and a room-wide leaderboard
A room taking part together with the brand, with every participant captured
A hero spot, product film, or brand story
Branching paths, hotspots, gated reveals, and a clear conversion action layered onto the video
A film viewers steer, that drops them straight into the next step
A prize pool and an entry mechanic
Eligibility checks, anti-fraud rules, redemption flow, and social share hooks
A viral promo with verifiable winners and a clean participant database
A new product, brand campaign, or seasonal moment
Bespoke art direction, scroll-driven storytelling, performance-tuned for global delivery
A site agencies pitch the work alongside, that converts the visit
Led by Ahmad Santarissy, founder of WeTheMakers.
How this is bought
The shape of a campaign technology engagement, before you ask for a number.
Per-campaign project pricing. We scope the activation, agree a number in writing, and ship to a fixed launch date. Bring a fully formed creative idea and we engineer it, or bring the launch moment and we propose the formats, with rough effort and impact for each.
A 30-minute call and a one-page proposal. From there the build runs to the launch date with a demo cadence you can see. Live activations are load-tested for the moment hundreds of people scan at once, and the data comes back to you after the campaign.
Brands and agencies running several drops a year can hold capacity on a retainer, so the next campaign does not start from a cold pipeline. No subscription fees and no surprise add-ons.
Where this runs today
CG proposes the campaigns and WeTheMakers is the technology arm behind them, building to the same launch dates we sell here.
Who this is for
You need something people interact with, not scroll past. We propose the activation around your launch moment, then build it.
You have the client and the concept. We are the engineering arm, and the format consultant when the format is still open.
Physical event, digital layer, or both. We build the technology that connects them and captures every participant.
Common questions
Straight answers before the first call.
Either. Bring a fully formed creative idea and we engineer it to the launch date. Bring a launch moment with no format yet and we propose options, with rough effort and impact for each: branded gamification, an interactive video, a microsite, or a multi-device activation for a live room. We are the build team and the format consultant, not a creative agency, so brand, art and copy direction stay with you or your agency partner, and we work alongside them. Most engagements start with a 30-minute call and a one-page proposal that names the format, the timeline and what data comes back afterwards. If the date is six weeks away, we say on that call which formats are realistic and which are not. The experiences ship RTL-first when the brand is Arabic-led and dual-language when audiences are mixed.
Per-campaign project pricing. We scope the activation, agree a number in writing, and ship to a fixed launch date. The scope names the format, the launch date, what is load-tested and what data comes back afterwards, so the number covers the whole campaign and not a surprise add-on at week three. Formats set the timeline: a microsite or promo page runs two to four weeks, branded gamification or interactive video four to eight, and a scan-to-engage multi-device activation six to ten. For brands or agencies running several drops a year, a retainer locks in capacity so the next campaign does not start from a cold pipeline. No subscription fees, no surprise add-ons. Most engagements start with a 30-minute call and a one-page proposal, whether you bring a finished creative idea or only the launch moment.
Usually yes, depending on the format. A microsite or promo page is two to four weeks. Branded gamification or interactive video is four to eight. Scan-to-engage multi-device activations run six to ten. Tell us the date on the first call and we will tell you what is realistic.
We are the build team and the format consultant, not a creative agency. We work alongside your in-house creative or your agency partner. If the format is undecided, we propose options and explain how each would activate the campaign. The brand, art, and copy direction stays with you.
We build for spike load on day one. Real-time multiplayer over WebSockets, host screens that survive a packed room, queue management when needed, and a war-room presence on launch day if you want one. Hosting and uptime are our problem, not yours.
Every interaction, every participant, every lead. Exported to your CRM or CDP, or delivered as a clean dataset. Plus a post-campaign report with entries, completion rates, share rate, qualified leads, and time-on-experience.
Yes. We build RTL-first when the brand is Arabic-led, dual-language when audiences are mixed, and tune performance for regional networks. Based in Jordan, shipping activations across MENA every quarter.
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