Founder-led startups past their first ten users
You built on instinct. Now the backlog is growing faster than the team and decisions are made in Slack threads.
Solutions / Product Management
A senior PM, on retainer.
Product leadership for Jordan and MENA teams, embedded in your team. We own discovery, prioritization, and delivery, so engineers build the right thing and founders stop making roadmap decisions in the dark.
Who this is for
Fractional product management for Jordan and MENA founders
Non-technical founders, Series A teams without dedicated product leadership, and CEOs who keep getting dragged into Jira when they should be on sales calls.
We bring the discipline of weekly PRDs, scope reduction, and measurement. You keep the vision and the customer relationships.
What we take on
The product layer, owned end to end
Everything a senior PM would own, without the full-time hire.
- Discovery: user interviews, JTBD mapping, and problem framing
- Prioritization: scored backlog with real trade-offs, not a wishlist
- Roadmap: quarterly plan connecting user outcomes to shipped features
- Specs & PRDs: engineering-ready before sprint planning, not after
- Metrics & success criteria: defined before the work starts
- Stakeholder alignment: founders, design, and engineering in sync
- Delivery cadence: Shape Up, Scrum, or Kanban for your team's rhythm
How it works
Simple to start, built to last
1
Kickoff
Two weeks embedded: user research review, backlog audit, stakeholder interviews, and product health assessment.
2
Alignment
A product assessment and 90-day plan in writing. Problem statements, prioritized bets, and success metrics.
3
Ongoing
Weekly syncs with founders and engineering, async availability for the team, quarterly strategy reviews. Product leadership without the overhead.
What changes
What you keep. What we take on.
A clean division of labor so your founders can stay on the founder work, not in the tickets.
You keep doing
- Customer conversations and the voice of the customer
- Final call on product direction and company strategy
- Investor updates and board narrative
- Hiring decisions and team culture
- The "why we exist" story
We take on
- Weekly PRDs and discovery tickets engineers can actually build
- Scope reduction, prioritization, and saying no on your behalf
- Sprint planning, standups, and roadmap communication
- Metrics setup and weekly reports against the plan
- Cross-functional coordination between design, eng, and go-to-market
Further reading
- Lenny's NewsletterNewsletter on modern product management from PM operators at top product companies
- SVPG ArticlesArticles on product leadership, discovery, and team topology from Marty Cagan and the Silicon Valley Product Group
Led by Ahmad Santarissy, founder of WeTheMakers.
Who it's for
Built for teams that need product leadership
Series A companies between PM hires
Your last PM left, or you haven't hired one yet. Engineering is shipping, but nobody owns what gets built next.
Engineering-heavy teams
Strong engineers, no one whose job is to translate user needs into priorities and say no to the wrong work.
Common questions
Before you ask.
Straight answers before the first call.
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Tell us about your product
We'll be in touch within 2 business days.